Septentrion Finance has advised GMT Outdoor on the acquisition of PL Diffusion
22/07/2024
Based in the Drôme region, PL Diffusion has been distributing outdoor sports products on the French market since 1990. The company offers a wide range of products for trekking, hiking, mountaineering, camping, outdoor activities, and travel, serving sporting goods stores and specialized online retailers. PL Diffusion represents premium brands such as MSR, Thermarest, Gregory, Source, Baffin, Helinox, Carinthia, and Cocoon.
Since 1984, GMT Outdoor has been selecting high-quality, high-performance products at the best prices, catering both to field professionals and outdoor enthusiasts. For more than 34 years, GMT Outdoor’s experts have traveled the world to identify, select, and develop brands and innovations destined to become tomorrow’s success stories.
This acquisition enables GMT Outdoor to expand its brand portfolio and customer base.
The transaction was completed on July 4, 2024.
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Buy-side advisors:
- M&A: Septentrion Finance (Damien Barenne, Cyril Couplet)
- Legal: Philippe Tack