Septentrion Finance has advised Flowersforzo.É on its fundraising round
12/07/2022
FLOWERSFORZO.E (“FFZ”) is a fashion jewelry brand targeting an upscale clientele. The company assembles its products in France and distributes its creations through three channels: department stores (Galeries Lafayette, Printemps, etc.), independent jewelry retailers, and its own e-commerce website.
Since 2015, Marine Le Clercq has been leading the company and has successfully positioned FLOWERSFORZO.E as a recognized player in its sector. Ms. Le Clercq is now convinced that the brand’s next phase of growth will be driven by expanding online sales. To support this vision, she initiated a fundraising process managed by Septentrion Finance.
This first funding round will enable the company to increase its web marketing efforts, implement an ambitious recruitment plan, invest in expanding production capacity, and launch international sales.
The project resonated with a group of institutional investors, including Finorpa and Nord Création (part of the IRD Group). Additionally, a company executive chose to participate in the capital increase.
The investors officially joined the company’s capital as of July 1, 2022.
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Sell-side advisors:
- M&A: Septentrion Finance (Guillaume Tiberghien, Rudy Sebbah, Laurine Philbert)
- Legal: DLGA (Charles Delavenne, Guillaume Bain)